Built by founders, for founders
Continuum exists because most non-technical founders waste 6-12 months and $100K+ before they ship their first product. We fix that.
Why Continuum Exists
I started Continuum after watching the same mistake happen over and over: smart, capable founders with great ideas who got stuck in technical quicksand.
They'd hire a developer who promised the world. Six months later, they'd have a half-built product that couldn't scale past 100 users, security holes everywhere, and no clear path forward.
Or they'd spend months "researching the perfect tech stack" and never launch. Or build a feature-bloated product nobody wanted. Or get stuck between rebuilding everything and limping along with technical debt.
The pattern was clear: Most founders don't fail because of bad ideas. They fail because of bad execution guided by bad (or missing) technical leadership.
But here's the problem: Hiring a great full-time CTO takes 3-6 months and costs $200K-$400K per year plus 5-15% equity. Most early-stage founders can't afford that. So they try to DIY it or hire cheap contractors, and the cycle repeats.
That's where Continuum comes in.
We give you CTO-level strategic leadership without the full-time hire. We help you ship fast, avoid expensive mistakes, and build a foundation that scales. When you're ready to hire in-house, we help with that too.
No equity. No long-term contracts. Just honest partnership, senior expertise, and a focus on getting you to revenue as fast as possible.
Our Values
These aren't just words on a wall. They're how we make decisions, choose clients, and measure success.
Ship, Don't Stall
Most founders overthink and undership. We help you launch fast, learn from real users, and iterate based on data not guesses.
Transparency Over Sales
If you don't need our help, we'll tell you. We'd rather lose a sale than see you waste money on the wrong solution.
Aligned Incentives
We succeed when you succeed. No equity grabs, no vendor lock-in, no hidden fees. Just honest partnership and shared goals.
Technical Excellence
Clean code, proper tests, security by default, and scalable architecture. We build to last, not just to launch.
The Continuum Difference
Most agencies or contractors just build what you tell them to build. We challenge, validate, and guide you to ship the right thing, fast.
Listen First
We start by understanding your business problem, not jumping to technical solutions. What are you trying to achieve? Who are your customers? What's your runway?
Ruthless Prioritization
Most backlogs are 70% waste. We identify the 20% of features that deliver 80% of value and kill the rest. Speed comes from focus.
Validate Before Building
We prototype, test with real users, and validate assumptions before writing production code. Cheap to test, expensive to rebuild.
Ship & Measure
Launch fast with analytics instrumented from day one. Let data, not opinions, drive the roadmap. Iterate based on what users actually do.
Scale What Works
Once you have product-market fit, we help you scale the team, architecture, and processes. Sustainable growth, not technical debt.
Who We Work With
Great Fit:
- Non-technical founders with a validated problem and need to ship fast
- Startups with existing code that feels stuck or broken
- Companies scaling from MVP to Series A who need CTO-level guidance
- Founders who value speed, transparency, and honest feedback
- B2B SaaS, marketplaces, and AI-enabled products
Not a Good Fit:
- Founders who just want someone to "code what I say" without strategic input
- Projects with zero budget for proper planning and quality
- Companies looking for staff augmentation or hourly contractors
- Founders who can't commit 2-3 hours/week for feedback and decisions
- Consumer apps, hardware, blockchain, or crypto projects
Ready to ship faster and smarter?
Book a free 30-minute strategy call. We'll review your situation, discuss your options, and recommend the best path forward even if that doesn't involve working with us.