One engineer, twenty years
You know your business. I build the software for it. And I stay.
Built for owners and people who know their field. Whether it is a first MVP or freshening up the app you already run, I do the engineering myself. I am Matt: twenty years in, with clients who have kept me for a decade or more. No agency, no handoff.
Or start with a Leak Check, a free read of what is actually wrong with what you have.
What you are actually worried about
You are not shopping for a tech stack. You are trying not to get burned.
Nobody hires an engineer because of the stack. You hire one because you need to stop worrying. Here is what I hear most, and what I actually do about it.
You know exactly what your business needs. You just cannot build it yourself.
Tell me how the work actually gets done today. I turn that into a working app, starting with the smallest version that proves it, then build from there.
The app your business runs on is dated, and nobody wants to touch it.
I read the code before I touch it and write you an honest assessment. Often the answer is to update the styling and fix what hurts, not the rebuild someone else quoted you.
Your developer keeps missing deadlines, and you cannot tell if the code is any good.
I ship in small pieces on a weekly rhythm, so you watch progress arrive. Architecture, review, deploy, security, all of it goes through me. There is no junior bench behind this page.
Proof, named
The same clients, year after year.
Fifty plus MVPs over twenty years. The number I would rather you look at is how long people stay.
A private aviation job board I built and ran from 2010 to 2024. Fifteen years, one engineer, no handoff.
Their product team since 2017. Quoting, scheduling, and the site their business runs on.
I took over an existing product, redesigned and refactored it, and have been running it for two years since.
“Matt is fantastic. I’ve worked with him for like 20 years, across hundreds of projects, and even built three companies with his help.”
“He stays current, embraces change, and brings a background in art and product design, which makes him exceptional at turning ideas into visuals before diving in. He’s flexible and easy to work with.”
The person you would be hiring
Hi, I am Matt Turley.
Twenty years of building software, most of it for founders who could not afford a wrong turn. I came up through art and product design before engineering, which is why I tend to draw the thing before I build it. I work directly with you. When you send a message, I am the one who reads it.
I will also tell you when not to build. That has saved my clients more money than anything I have shipped.
More about how I workWays to work with me
Start where you are.
Every one of these has its scope and its price written down on its own page. No discovery call required to find out what things cost.
Why founders stay.
Most engineering help ends when the invoice does. The reason my clients are measured in years is that nothing gets handed off, including the parts nobody enjoys.
I do not hand you off
The person who writes your code is the person you talk to. Year one and year ten.
I learn the business
After a while I stop asking what you want built and start telling you what I would build.
Nothing goes dark
You always know what I am working on, what it costs, and when it lands.
The quiet years count
Keeping a product alive and patched is real work. I keep doing it when the launch excitement is over.
If it helps, let us just talk about it.
Bring what you have, working or not. I will tell you what I would do, roughly what it would cost, and whether I am the right person for it. If I am not, I will say so. That is the whole call.