Startup CTO
Guidance for technical leaders navigating the challenges of early-stage and scaling companies.
Your Vibe-Coded App Will Break at 100 Users. Here's Why.
Vibe coding tools like Cursor and Lovable get you to MVP fast. But most vibe-coded apps collapse under real traffic. Here's what breaks and how to fix it.
The Non-Technical Founder's Guide to Working with Developers
How to communicate with developers, evaluate their work, and avoid expensive mistakes. A practical guide for founders who don't code.
When to Migrate Off Bubble (And When to Stay)
Bubble got you to product-market fit. But is it time to move to custom code? Here's how to know when migration makes sense and when it's premature.
Why Your $30K MRR SaaS Doesn't Need a CTO (It Needs a Technical Partner)
Hiring a full-time CTO at $30K MRR is overkill. Here's what bootstrapped SaaS founders actually need—and how to find a technical partner who stays for years.
How to Evaluate Code Quality If You're Not Technical
A practical guide for non-technical founders to assess whether their developer is doing good work—without learning to code.
5 Alternatives to Finding a Technical Co-Founder
Can't find a technical co-founder? You have more options than you think. Here are 5 paths forward for non-technical founders building SaaS products.
Your Developer Just Quit: A Survival Guide for Founders
What to do when your developer gives notice. A practical guide for non-technical founders to assess the damage, protect your code, and find the right replacement.
You've Outgrown Your Freelancer. Now What?
Signs it's time to move on from your freelance developer, and the three paths forward for bootstrapped SaaS founders.
Why I Stopped Calling Myself a Fractional CTO
The difference between a fractional CTO and a technical partner—and why bootstrapped SaaS founders doing $10K-100K MRR need the latter.
Do You Need a Fractional CTO? Signs Your Startup Is Ready
Not every startup needs a full-time CTO. Here's when a fractional CTO makes sense, what they actually do, and how to find the right one.
SaaS Development Timeline: What to Expect Week by Week (2025 Guide)
Realistic SaaS development timelines from 50+ projects. Week-by-week breakdown of what happens during MVP development. Know exactly when you'll launch.
How to Write a SaaS Development Brief in 2025 (Template + Examples)
Get accurate quotes and avoid costly misunderstandings. Free template + real examples from 50+ projects. The exact format developers actually want to receive.
How to Price Your SaaS Product: A Framework That Actually Works
Most SaaS founders price too low or too high. Here's a data-driven framework for pricing your SaaS, when to raise prices, and how to test pricing without losing customers.
How Much Does It Cost to Start a SaaS Company? (2026 Breakdown)
Real costs from MVP to launch: development, hosting, tools, and marketing. Based on 50+ actual SaaS projects, not theoretical estimates.
MVP Developer Cost: Complete 2025 Pricing Guide (Real Numbers from 50+ Projects)
MVP developer costs $8K-$60K depending on complexity and location. Real pricing breakdowns, hourly vs fixed rates, regional differences, and hidden costs from 50+ projects. Updated Nov 2025.
How to Find a Technical Co-Founder in 2025 (Step-by-Step Guide + Vetting Checklist)
Where and how to find a technical co-founder without recruiters. 9 proven places, red flags to avoid, vetting checklist, and what great technical co-founders look for. Real founder strategies that work.
Technical Co-Founder Equity: How Much to Give (And When Not To)
The real equity math for non-technical founders. When to offer equity, how much is fair, and why hiring a fractional CTO might be smarter.
Your developer doesn't suck. You're just hiring wrong.
Most founder-developer problems aren't about bad developers. They're about hiring the wrong type of developer for what you actually need. Here's the difference between a Code Typist, Technical Partner, and Turnkey CTO.
How a Part-Time CTO Launches Your MVP in 45 Days
Use this 6-week playbook to scope, build, and ship a revenue-ready SaaS MVP without hiring a full-time CTO.
Technical Co-Founder vs Hiring: What Solo Founders Need (2025)
Equity or cash? Solo founders struggle with this choice. Real comparison of co-founder vs hiring, equity splits, red flags, and when each works. Decision framework included.
From Shopify to Custom SaaS: When (and How) to Make the Jump
Outgrowing Shopify? When to migrate to custom software, what it costs, and how to avoid expensive mistakes. Real migration timelines included.
Stuck at $20K MRR? Why Your Developer Can't Scale (And What to Do)
Revenue plateau? It's not your product—it's your tech. Why MVP developers hit a ceiling and how to break through. Includes scaling roadmap and when to upgrade.
Solo Founder? How to Find a Developer Who Actually Gets It (2025 Guide)
Hiring alone is terrifying. Learn how solo founders find developers who become true partners—not just contractors. Includes vetting checklist and red flags to avoid.
Developer vs Agency vs Technical Partner: What Early-Stage Startups Actually Need
Freelancer ($50/hr), agency ($150/hr), or technical partner ($125/hr)? Real first-year costs, timelines, and outcomes from 50+ projects. Decision framework + case studies. Updated Nov 2025.
Developer Left Mid-Project? 48-Hour Recovery Plan (2025)
Step-by-step rescue guide: secure code, audit progress, and relaunch fast. Free 48-hour recovery checklist.
How Much Does It Cost to Build a SaaS in 2026? Real Numbers
From $5K MVPs to $100K+ platforms — real cost breakdowns from a developer who's built 50+ SaaS products. No fluff, actual project data.
Can't Code? How to Hire a Developer (Non-Technical Founder's 2025 Guide)
Zero coding experience? No problem. Step-by-step guide to finding, vetting, and hiring trustworthy developers. Includes 20 interview questions and scoring rubric.
I Have a SaaS Idea but I'm Not Technical — Here's Your 2025 Action Plan
Validate, budget, and build your first version without coding. Real founder checklist + Notion template.