How Much Does It Cost to Build a SaaS in 2025 (Real Prices + Calculator)
Transparent SaaS pricing from MVP → $100K MRR. Feature-by-feature cost table + free Google Sheet budget tool.
"How much will it cost to build my SaaS app?"
It's the first question every founder asks. And the answer you get is usually frustrating: "It depends."
But that's not helpful when you're trying to budget, raise money, or decide if you can even afford to build your idea.
After 20+ years building SaaS products for founders, I can give you real numbers. Not vague ranges—actual costs based on dozens of projects I've built from $0 to $100K+ MRR.
This guide breaks down exactly what you'll pay to build a SaaS in 2025, what affects the cost, and where you can save money without compromising quality.
Quick Answer (The Numbers)
Here's what SaaS development actually costs in 2025:
Discovery Sprint (Optional but Recommended)
- Cost: $2,500-$5,000
- Timeline: 1-2 weeks
- What you get: Validated specifications, wireframes, accurate cost estimate
MVP Development
- Simple SaaS: $15,000-$25,000 (6-8 weeks)
- Medium Complexity: $25,000-$40,000 (8-12 weeks)
- Complex Product: $40,000-$80,000 (12-16 weeks)
Post-Launch (Ongoing)
- Maintenance & improvements: $3,000-$6,000/month
- Scales with your growth and feature needs
Total first-year investment: $35,000-$100,000+ depending on complexity and growth rate.
Now let's break down exactly where this money goes.
What Affects SaaS Development Cost
Not all SaaS apps cost the same. Here are the major factors:
1. Number of Features
Simple MVP (10-15 features): $15K-$25K
- User authentication
- One core workflow
- Basic settings
- Payment processing
- Simple dashboard
Medium MVP (20-30 features): $25K-$40K
- Everything above, plus:
- Multiple user roles
- Email notifications
- File uploads
- Basic integrations (Stripe, email)
- Reports and analytics
Complex Product (40+ features): $40K-$80K
- Everything above, plus:
- Real-time features
- Advanced permissions
- Multiple integrations
- Custom workflows
- Admin panel
Pro tip: Most founders try to build too much. Your MVP should have 20% of your eventual features, not 80%.
2. User Complexity
Single User Type: Add $0
- Everyone has same permissions
- One dashboard, one workflow
Multiple User Types: Add $5K-$10K
- Admin vs. user roles
- Different permissions
- Separate dashboards
- Different workflows per role
Multi-Tenant/Team Features: Add $10K-$20K
- Organizations or workspaces
- Team invitations
- Per-seat billing
- Complex permissions
3. Design Complexity
Template-Based Design: $0-$2K
- Use existing UI component library
- Functional but generic look
- Fast to build
Custom Design (Basic): $3K-$8K
- Custom branded interface
- Professional but straightforward
- Most MVPs
Custom Design (Advanced): $10K-$25K
- Fully custom UI
- Complex interactions
- Animations, illustrations
- Usually overkill for MVP
My recommendation: Start with custom basic design. Save the fancy stuff for v2.
4. Integrations
Each Third-Party Integration: Add $1K-$5K
- Simple (Stripe, Mailchimp): $1K-$2K
- Medium (Salesforce, QuickBooks): $2K-$4K
- Complex (Custom APIs, legacy systems): $5K+
Common integrations:
- Stripe payments: $1,500
- Email (SendGrid, Mailgun): $1,000
- Auth0/social login: $2,000
- Zapier: $1,500-$3,000
- Calendar (Google, Office365): $2,000-$3,000
5. Mobile Apps
Web-Only: Baseline cost
Responsive Web (Mobile-Friendly): Add $0
- Included in modern development
- Works on phones via browser
Native Mobile Apps: Add $15K-$30K per platform
- iOS: $15K-$25K
- Android: $15K-$25K
My recommendation: Start web-only. Most B2B SaaS doesn't need native apps.
6. Compliance Requirements
Standard Security: Included
HIPAA Compliance: Add $10K-$20K
- Additional security measures
- Audit logging
- Encrypted data handling
- Business Associate Agreements
SOC 2 Preparation: Add $15K-$30K
- Security controls
- Documentation
- Audit preparation
GDPR Compliance: Add $3K-$8K
- Privacy controls
- Data export features
- Cookie consent
- Privacy policy implementation
Real-World Examples: What You Get For Your Money
Let me show you actual projects and what they cost.
Example 1: Simple Project Management SaaS
Budget: $18,000 Timeline: 7 weeks
Features:
- User sign-up and authentication
- Create projects and tasks
- Assign tasks to team members
- Mark tasks complete
- Basic team invitations
- Stripe subscription billing
What was cut to hit budget:
- File attachments (added in month 2)
- Comments (added in month 3)
- Mobile apps (still web-only after 2 years)
- Time tracking (never needed it)
Result: Launched in 7 weeks, got first 10 paying customers in month 1, now at $12K MRR.
Example 2: Medium Complexity CRM
Budget: $35,000 Timeline: 11 weeks
Features:
- Contact management
- Deal pipeline
- Email integration
- Task management
- Custom fields
- Reports and dashboards
- Team permissions
- API access
- Zapier integration
What was cut:
- Mobile app
- Advanced automation (added later)
- Custom reporting (started with templates)
- White labeling
Result: Launched to beta users at week 10, public launch at week 12, reached $45K MRR within 6 months.
Example 3: Complex Healthcare Platform
Budget: $72,000 Timeline: 16 weeks
Features:
- Multi-tenant architecture (clinics)
- Patient records with HIPAA compliance
- Appointment scheduling
- Billing and insurance
- Provider/staff/patient roles
- Telemedicine video
- Prescriptions workflow
- Detailed audit logs
- Custom reporting
What was cut:
- Integration with every EHR system (started with top 3)
- Mobile apps (web-first)
- AI-powered features (planned for v2)
Result: Launched to pilot clinic, signed 5 more clinics in first 3 months, now processing $200K+ monthly in patient billing.
The Hidden Costs Most Founders Forget
The development cost is obvious. These other costs catch people by surprise:
1. Hosting & Infrastructure
Small Scale (MVP, fewer than 1,000 users): $50-$200/month
- Vercel, Heroku, or AWS
- Database hosting
- File storage
- Email sending
Medium Scale ($10K-$50K MRR): $200-$1,000/month
- Larger database
- CDN for assets
- Monitoring tools
- Backup systems
Large Scale ($50K+ MRR): $1,000-$5,000+/month
- Dedicated servers or scaled cloud
- Advanced caching
- Multiple regions
- Security monitoring
Pro tip: Start small. You can scale hosting as you grow. Don't over-provision.
2. Third-Party Services
Essential services:
- Email sending (SendGrid): $15-$100/month
- Error monitoring (Sentry): $26-$80/month
- Analytics (if not using Google Analytics): $0-$200/month
- Customer support (Intercom): $74-$500/month
- Payment processing (Stripe): 2.9% + $0.30 per transaction
Total: Plan for $200-$500/month in services once you have customers.
3. Ongoing Development
This is the big one people miss: building the MVP is just the beginning.
After launch, you need:
- Bug fixes
- Performance optimization
- New features based on customer feedback
- Security updates
- Scaling infrastructure
Budget: $3,000-$6,000/month for ongoing development
That's usually 1-2 days per week of developer time. As you grow and add features, this increases.
4. Marketing & Customer Acquisition
Not technically development cost, but you need to budget for it:
- Landing page & marketing site
- Content marketing
- Paid ads
- Sales tools
Budget: $2,000-$5,000/month minimum to grow
Many founders spend all their money on development and have nothing left for customer acquisition. Big mistake.
How to Reduce Costs Without Sacrificing Quality
You can build for less without cutting corners. Here's how:
1. Start Smaller Than You Think
Instead of: Building every feature you can imagine Do this: Build the absolute minimum that solves the core problem
Ask: "If I removed this feature, would customers still get value?" If yes, remove it. Build it later after you have paying customers.
Potential savings: $10K-$30K
2. Use Existing Solutions for Non-Core Features
Instead of: Building custom authentication, payment processing, email sending Do this: Use Auth0, Stripe, SendGrid
Yes, there are monthly fees. But the development time saved is massive.
Example:
- Custom payment system: $8K-$12K to build
- Stripe integration: $1,500 to integrate + $0-$100/month
Potential savings: $5K-$20K
3. Template-Based Design (Initially)
Instead of: Fully custom design from scratch Do this: Use a high-quality component library (Tailwind UI, Material UI, Chakra)
You can always redesign later with revenue. Get to market faster.
Potential savings: $5K-$15K
4. Web-First, Mobile Later
Instead of: Building native iOS and Android apps from day 1 Do this: Build a responsive web app that works great on mobile browsers
Add native apps when customers are asking for them and you have revenue.
Potential savings: $30K-$50K
5. Phased Development
Instead of: Building everything before launch Do this: MVP first, then monthly feature releases
Launch faster, learn from real customers, build what they actually need.
Potential savings: Months of wasted development on features nobody uses
Developer Rates: What You'll Actually Pay
Location and experience level dramatically affect cost:
Hourly Rates by Experience
Junior Developer (0-2 years)
- US: $40-$60/hour
- Europe: $30-$50/hour
- Asia: $20-$40/hour
Mid-Level Developer (3-5 years)
- US: $75-$125/hour
- Europe: $50-$90/hour
- Asia: $30-$60/hour
Senior Developer (6+ years)
- US: $100-$200/hour
- Europe: $75-$150/hour
- Asia: $40-$80/hour
Fixed-Price vs. Hourly
Fixed-Price Project
- Pros: You know total cost upfront, predictable budget
- Cons: Less flexible, change requests cost extra
- Best for: Clear, well-defined MVPs
Hourly/Time & Materials
- Pros: Flexible, can adjust as you learn
- Cons: Budget can grow, requires more management
- Best for: Exploratory work, ongoing development
My recommendation: Fixed-price for MVP, hourly for post-launch improvements.
Agency vs. Freelancer vs. Technical Partner
Development Agency
- Cost: $150-$250/hour (team rate)
- Pros: Full team, can scale quickly
- Cons: Expensive, often junior devs doing the work
- Best for: Large budgets ($100K+)
Freelance Developer
- Cost: $50-$150/hour
- Pros: More affordable, direct communication
- Cons: If they disappear, you're stuck (see my developer left mid-project recovery guide)
- Best for: Simple projects, tight budgets
Technical Partner (like me)
- Cost: $100-$150/hour or fixed-price projects
- Pros: Senior expertise, long-term relationship, understands business
- Cons: More expensive than junior freelancers
- Best for: Founders who want a partner, not just a contractor
Payment Structures That Protect You
Never pay 100% upfront. Here are fair payment structures:
For Fixed-Price Projects
Structure 1: 25/25/25/25
- 25% to start
- 25% at milestone 1 (usually week 3-4)
- 25% at milestone 2 (usually week 6-7)
- 25% at completion
Structure 2: 33/33/33
- 33% to start
- 33% at midpoint
- 33% at completion
Structure 3: 20/30/30/20
- 20% deposit
- 30% at milestone 1
- 30% at milestone 2
- 20% at final delivery
For Ongoing Work
Monthly Retainer
- Pay monthly for ongoing development
- Usually includes X days or hours per month
- Common for post-launch
Weekly or Bi-Weekly
- Shorter payment cycles
- Good for building trust initially
- More administrative overhead
Budget Planning Template
Here's exactly how to budget for your SaaS:
Year 1 Budget Example ($25K MVP)
Pre-Development:
- Discovery Sprint: $3,000
- Legal (contracts, ToS): $1,500
Development:
- MVP Build: $25,000
- Months 2-12 (ongoing): $60,000 ($5K/month × 12)
Infrastructure:
- Hosting (avg): $100/month × 12 = $1,200
- Third-party services: $300/month × 12 = $3,600
Marketing:
- Landing page design: $2,000
- Content/SEO: $2,000/month × 12 = $24,000
- Paid ads: $2,000/month × 6 = $12,000
Total Year 1: $132,300
Revenue needed to break even: Depends on pricing
- At $50/month per customer: 2,646 customer-months (221 customers for full year)
- At $100/month per customer: 1,323 customer-months (110 customers for full year)
Common Questions
"Can't I just use no-code tools like Bubble and save money?"
You can for simple MVPs, but most SaaS businesses outgrow them quickly. Then you're rebuilding anyway. Better to build custom from the start if you're serious about scaling.
"Why are developers so expensive?"
Good developers are expensive because:
- Years of training and experience
- High demand, limited supply
- They prevent costly mistakes
- They build things that scale
- They maintain code quality
A cheap developer who builds poorly costs more long-term than an expensive one who does it right.
"Can I build it cheaper overseas?"
Maybe, but be careful:
- Communication challenges cost time and money
- Time zone differences slow everything down
- Quality varies wildly
- Less recourse if things go wrong
I've seen plenty of founders pay $10K overseas, get unusable code, then pay $30K to have someone rebuild it properly.
"Should I use revenue-based financing to fund development?"
Pipe, Clearco, and similar services can work if you have some revenue already. But remember:
- You're paying back more than you borrow
- Creates pressure to grow fast
- Better than equity, worse than bootstrapping
Only use if you're confident in quick ROI.
"How much should I budget for year 2?"
Plan for $6K-$12K/month in year 2:
- Ongoing development: $4K-$8K/month
- Infrastructure (growing): $500-$2K/month
- Services: $500-$1K/month
- Marketing: $3K-$5K/month
As revenue grows, so do these costs—but so does your ability to pay for them.
Red Flags: When a Quote Is Too Good (or Bad) to Be True
Too Cheap Warnings:
🚩 Someone quotes $5K for something similar projects cost $25K
- They don't understand the scope
- They'll cut corners
- They'll disappear mid-project (if this happens, follow my 48-hour recovery plan)
- You'll get unusable code
Too Expensive Warnings:
🚩 Someone quotes $100K for a simple MVP
- They're overbuilding
- They're padding the estimate
- They don't understand lean startup principles
Good quotes include:
- ✅ Detailed breakdown by feature/phase
- ✅ Assumptions clearly stated
- ✅ Timeline with milestones
- ✅ What's included and what's not
- ✅ Payment structure
- ✅ Post-launch support terms
Your Action Plan
Step 1: Define Your MVP (This Week) List every feature. Now cut 70% of them. What's left is your real MVP.
Step 2: Get 3 Quotes (Weeks 2-3) Contact 3-5 developers. Share your spec. Get detailed quotes. (See my guide on how to hire a developer when you don't know code for specific questions to ask.)
Step 3: Compare Apples to Apples (Week 4) Make sure quotes include the same features. Adjust for differences.
Step 4: Check References (Week 4) Talk to 2-3 past clients for your top choices.
Step 5: Start Small (Week 5) Do a 1-2 week paid trial project before committing to full build.
Step 6: Budget Realistically If quotes average $30K, budget $35K. Things always cost a bit more than estimated.
What It Actually Costs: The Bottom Line
Minimum Viable Budget: $20K-$30K
- Simple MVP
- Web-only
- Template design
- Few integrations
Realistic Budget: $30K-$50K
- Proper MVP
- Custom design
- Key integrations
- Good foundation
Well-Funded Budget: $60K-$100K
- Feature-rich MVP
- Custom design
- Multiple integrations
- Mobile-friendly web app
- Buffer for changes
Don't start if you have less than $20K. You'll run out of money mid-build and end up with nothing.
Next Steps
Now you know what SaaS development actually costs. No more "it depends"—you have real numbers.
If you're ready to get a quote: I provide free, detailed cost estimates for SaaS projects. No obligation, just honest numbers based on what you actually need.
Book a free 30-minute discovery call and I'll give you:
- Accurate cost estimate for your specific project
- Timeline breakdown
- Where you can save money without compromising quality
- Honest assessment of whether your idea is technically feasible