Menu
Back to Insights
Startup CTO6 min read

How a Part-Time CTO Launches Your MVP in 45 Days

Use this 6-week playbook to scope, build, and ship a revenue-ready SaaS MVP without hiring a full-time CTO.

Matthew Turley
Fractional CTO helping B2B SaaS startups ship better products faster.

If you have a validated problem, a handful of contractors, and 3–6 months of runway, you do not need to hire a $400k CTO to launch. You need senior judgment that will lock scope, orchestrate your hybrid team, and ship paying value in 45 days.

After 50+ MVP launches, this is the playbook I use when founders cannot wait for a full-time search. Subscribe to the newsletter to get the rapid prototyping launch planner the moment it drops, and you will know exactly what to build, who owns each decision, and how to iterate once revenue hits.

1. Why part-time CTO beats DIY

  • Scope stops slipping. We compress the backlog to a single “one problem, one solution” workflow and murder the rest.
  • Contractors get leadership. Someone finally owns code reviews, rituals, and release management.
  • Investors see numbers, not guesses. Analytics, instrumentation, and launch comms live in the plan—not as afterthoughts.
  • Hiring gets easier. You exit with architecture docs, scorecards, and a 30-60-90 plan so your first full-time CTO or engineering lead can hit the ground running.
45 days
Launch Timeline
70%
Scope Reduced
3 mo
Revenue Onset

2. Week 0 — Audit & scope lock

  • Inputs: quick-win audit, backlog triage, tool access, runway review.
  • Deliverables: architecture brief, prioritized backlog, risk register, analytics baseline.
  • Exit criteria: founder signs one workflow, one goal, one budget.

Want the same working session? Book a quick-win audit and we will run this during the first five business days.

3. Weeks 1–2 — Design & prototype

  • UX flows in Figma, AI/automation spikes, customer interviews.
  • Draft data model, integration plan, and acceptance criteria.
  • Validate the prototype with 3–5 target customers; kill anything they will not pay for.
  • Update runway calculator with reality (not guesses).

4. Weeks 3–4 — Build the single critical workflow

FocusWhat happens
EngineeringBuild the end-to-end workflow, integrate auth, billing, and notifications.
QualityCI/CD pipelines, unit + smoke tests, definition of done baked in.
LeadershipDaily async standups, twice-weekly demo reviews, backlog ruthlessly trimmed.

Guardrail: no new scope without killing equal (or greater) scope. Part-time CTO enforces this so you launch on time.

5. Week 5 — Stabilize & instrument

  • Full QA pass + bug bash.
  • Instrument product analytics (PostHog), funnel tracking, and KPI dashboard.
  • Security review, incident playbook, support escalation tree.
  • Documentation: runbook, architecture overview, API keys, environment variables.

6. Week 6 — Launch & handoff

  • Launch day command center, messaging, and customer comms.
  • 30-60-90 growth plan with experiment backlog and learning cadence.
  • Hiring scorecards and interview scripts if you are making your first technical hires.
  • Transition plan: stay on part-time retainer or recruit full-time leadership.

7. Proof: StaySignal retention platform

StaySignal helps SaaS companies rescue cancellations. They needed senior coverage to:

  • Ship an embeddable cancellation widget that captures feedback at the moment of churn
  • Automate retention offers and incentives with a tightly coupled Stripe integration
  • Stand up real-time analytics, notifications, and documentation so customer success teams act on the data

"What started as a simple MVP turned into something much more complete and impressive thanks to his dedication and skill." — Tom van den Heuvel, Founder, StaySignal

Read the full case study for the turnaround plan and outcomes.

8. Budget & runway calculator

OptionMonthly CashTime to LaunchLeadership CoverageHidden Cost
Full-time CTO hire$35k+ salary + equity3–6 months after hire40–60 hrs/weekRecruiter fees, ramp delay
Agency build (no CTO)$18k+ project retainer8–12 weeksProject managerScope creep, throwaway code
Part-time CTO engagement (Continuum)$7k–$12k retainer, projects starting at $18.5k6 weeks10–20 hrs/week senior leadershipPlaybooks + tooling included

Need a gut-check on the numbers? Join the newsletter and reply with your backlog for feedback, or jump on a quick-win audit call and we will pressure-test it together.

9. Launch readiness checklist

  • Budget approved for 6-week sprint (typical range $7k–$12k/month)
  • Figma flows or wireframes covering the primary workflow
  • Access to domain, hosting, analytics, and third-party APIs
  • Single success metric defined and agreed upon
  • Founder or product owner available 2–3 hours/week for decisions

If you can check most of these boxes, book the audit and we will lock your start date.

Wrapping up your scope while we finish the launch planner? Subscribe to the newsletter for MVP playbooks and early access updates, or go straight to the

quick-win audit booking page

to lock time on the calendar.

FAQ

Next steps

What’s stopping you from shipping in 45 days? Drop the blocker below 👇

Get Technical Leadership Insights

Weekly insights on SaaS development, technical leadership, and startup growth.