StaySignal: Cancellation Intelligence Platform
Embedded feedback widget, retention automations, and churn analytics built to save SaaS subscriptions before they lapse.
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Challenge
- No visibility into why customers were cancelling subscriptions
- Manual retention outreach that could not scale with growth
- Required secure, multi-tenant architecture with Stripe as the source of truth
Engagement at a Glance
Service Model
Fractional CTO + embedded build crew
Focus
Cancellation intelligence and retention automation
Approach
Rapid prototyping, secure multi-tenant delivery
The Process
Tom came with a clear problem: SaaS companies losing subscribers with no insight into why. We went from first call to live product in 8 weeks. What started as a simple MVP turned into something Tom described as "much more complete and impressive" than he expected. Clear communication throughout, proactive problem-solving, and a shared commitment to building something that actually works.
What We Built
Embedded Cancellation Widget
- Iframe-based widget dropped into any SaaS cancellation flow
- Multi-step reason capture with follow-up questions
- Brand customization and responsive design
Retention Offer Engine
- Dynamic incentives based on cancellation reason
- Stripe-powered discounts, pauses, and plan changes
- In-widget support escalation and messaging
Churn Analytics Dashboard
- Real-time feedback aggregation and recovery score
- Revenue saved tracking with cohort filters
- Team notifications via Slack and email
Secure Platform Foundation
- Supabase multi-tenant architecture with row-level security
- Serverless Next.js APIs and edge deployment on Vercel
- Encrypted credential storage and monitoring with Sentry
Results
Feedback captured inside every cancellation flow
Retention offers applied instantly via Stripe
Slack alerts and dashboards keep teams proactive
"Working with Matt on StaySignal has been awesome!! He went above and beyond at every stage. What started as a simple MVP turned into something much more complete and impressive thanks to his dedication and skill. The quality of his work has exceeded expectations, communication has been clear and fast throughout, and he's been super proactive in suggesting improvements and tackling challenges along the way."
- Tom van den Heuvel, Founder, StaySignal