StaySignal is a cancellation intelligence platform: an embedded widget, retention automation, and churn analytics that catch a SaaS subscription before it lapses. We took it from first call to a live product in eight weeks.
Tom came with a clear problem: SaaS companies were losing subscribers and had no insight into why. Retention outreach was manual, so it could not scale, and any real fix had to sit on a secure, multi-tenant foundation with Stripe as the source of truth.
We went from first call to a live product in eight weeks. What started as a simple MVP turned into something more complete than the brief: an embedded cancellation widget, a retention engine wired into Stripe, and a churn analytics dashboard, all on a platform built to be trusted with other companies’ data.
The widget drops into any SaaS cancellation flow as an iframe, captures the reason across a few steps, and then the retention engine responds in the moment: a Stripe-powered discount, pause, or plan change tuned to why the customer was leaving.
Behind it, a churn analytics dashboard aggregates the feedback and tracks what was saved, and the whole thing runs on a secure multi-tenant foundation so each customer’s data stays their own.
“Working with Matt on StaySignal has been awesome!! He went above and beyond at every stage. What started as a simple MVP turned into something much more complete and impressive thanks to his dedication and skill. The quality of his work has exceeded expectations, communication has been clear and fast throughout, and he's been super proactive in suggesting improvements and tackling challenges along the way.”
That is the MVP Build: I take the idea to a launched product, then stay on to keep it running.