StaySignal: Cancellation Intelligence Platform
Embedded feedback widget, retention automations, and churn analytics built to save SaaS subscriptions before they lapse.
LiveCancellation Widget
StripeIntegrated Offers
RealtimeChurn Analytics
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Challenge
- No visibility into why customers were cancelling subscriptions
- Manual retention outreach that could not scale with growth
- Required secure, multi-tenant architecture with Stripe as the source of truth
Engagement at a Glance
Service Model
Fractional CTO + embedded build crew
Focus
Cancellation intelligence and retention automation
Approach
Rapid prototyping, secure multi-tenant delivery
What We Built
Embedded Cancellation Widget
- Iframe-based widget dropped into any SaaS cancellation flow
- Multi-step reason capture with follow-up questions
- Brand customization and responsive design
Retention Offer Engine
- Dynamic incentives based on cancellation reason
- Stripe-powered discounts, pauses, and plan changes
- In-widget support escalation and messaging
Churn Analytics Dashboard
- Real-time feedback aggregation and recovery score
- Revenue saved tracking with cohort filters
- Team notifications via Slack and email
Secure Platform Foundation
- Supabase multi-tenant architecture with row-level security
- Serverless Next.js APIs and edge deployment on Vercel
- Encrypted credential storage and monitoring with Sentry
Results
📊 Live Churn Signal
Feedback captured inside every cancellation flow
🤝 Automated Recovery
Retention offers applied instantly via Stripe
⚡️ CS Velocity
Slack alerts and dashboards keep teams proactive
TV
"Working with Matt on StaySignal has been awesome!! He went above and beyond at every stage. What started as a simple MVP turned into something much more complete and impressive thanks to his dedication and skill."
— Tom van den Heuvel, Founder, StaySignal