Matt Turley, Continuum. Updated November 5, 2026.
What we saw between runs and between tools, what we have not measured, and how to read your own results.
Often enough that a single answer proves little. The same question can name different businesses on the next ask, and different AI tools name different ones. In our research across 17 Dallas trades, two tools named 1008 businesses between them and agreed on only 231. We have not measured change over months.
We asked the same questions of Perplexity and Gemini three times each, on one day, across 17 Dallas trades, 1,020 answers in all. Between them the tools named 1008 different businesses, and only 231 were named by both. The full answers are published as JSON on the research hub.
That is variation between tools on the same day. It is why we count a business as named only when it appears in at least two of three runs.
We have not tracked how a single tool’s answers drift over weeks or months, and we will not guess a rate. Model updates, new pages and changes in what a tool searches can all shift an answer. If you need to know whether you are holding a position, you need repeated checks over time.
AI Visibility Watch is the monthly version: your customer questions asked again on a schedule, with a note when something changes. The free check there is a first look.
Enter your business and the free check asks four AI engines the questions your customers ask, then shows whether you were named. No signup. It is a first look; the paid reports repeat each question several times.
Run the free AI visibility check. Or book a call and talk it through.