LLM visibility tracking: what it is and what it costs

LLM visibility tracking

LLM visibility tracking means asking AI engines the same buyer questions on a schedule and writing down whether they name your business. Tools start near $99 a month for 25 questions, and you can run a first check by hand for nothing.

What gets measured

An LLM is the kind of model behind ChatGPT and its rivals. Tracking its answers comes down to one count. Out of the questions your customers would ask, on how many does the engine name your business? Good tools also record who gets named instead of you, and which websites the engine leaned on to say it.

The same question can be put to each engine again and again. A tool that runs it once a day is doing the same job as a person who checks by hand, only without forgetting.

Why one answer proves little

These engines do not give the same answer twice. A business can be named on Monday and missing on Tuesday for the same question, with nothing changed on your side.

So we do not trust a single run. Our own weekly log, which you can read at the AI visibility log, uses a frozen list of 17 buyer questions plus 5 held back ones. It asks each of them 3 times on Gemini, ChatGPT and Perplexity. A question only counts as named when most of the runs name us.

The sample matters too. With about 50 answers per engine each week, our log can only call a move real above roughly 20 to 25 percent in one week. A smaller wobble reads as flat. Tracking with a handful of questions, or one run each, mostly measures luck.

What it costs

Semrush lists its AI Visibility Toolkit at $99 per month with 25 prompts. Peec AI sells a Starter plan that tracks 50 prompts and a Pro plan that tracks 150, each with a choice of 3 models. Both report the numbers and leave the fixing to you. Check their pages before you buy, because plans change.

Ours is smaller on purpose. AI Visibility Watch asks the same 10 customer questions every week and emails you when you drop out of an answer, a competitor takes your place, or an answer gets a fact about you wrong. It costs $149 a month for local and service businesses and $299 a month for B2B, and you can cancel any time. We sell it, so weigh that. The details are on the AI visibility page.

Run a first check yourself

Before you pay for any tool, do this once.

• Write the 10 questions a customer would type before hiring a business like yours, with your city in them.
• Ask each one in a fresh chat on every engine, three times, and note whether you are named.
• Write down who is named instead and which sites the answer cites.

If you are named on none of them, a tracking tool will only show you a zero every day. Fixing the gaps comes first. Our AI rank tracker does a quick version of this check, and how to get named in ChatGPT covers the fixes.

See where you stand today

The rank tracker asks the engines about your business and shows what they say this week.