Answers / AI readiness

Does llms.txt help me get recommended by AI?

Matt Turley, Continuum. Updated November 5, 2026.

What the file is, what we have and have not measured, and a sensible way to treat it.

The short answer

Does llms.txt help me get recommended by AI?

We have no measurement showing it does. An llms.txt file is a plain-text summary of your site for AI tools, and it is cheap to add, but none of our studies isolate its effect on who gets named. In our research the answers cited directories, review sites, lists and company pages, so spend effort there first.

What the file is

An llms.txt file is a plain-text page at the root of your site that summarizes what you do and links to your most useful pages, written for AI tools to read. Continuum publishes one at llms.txt and a longer one at llms-full.txt, so we have no objection to it.

What we have and have not measured

We have not run a test that adds the file and watches the answers, so we cannot say it changes who is named. What we have measured is where the answers look. Across 17 Dallas trades, 27.9% of citations went to directories and review sites. See the research.

We also cannot say which AI tools read the file, and we will not claim they do. Check each vendor’s documentation, which is where such a commitment would be stated.

A sensible way to treat it

  • Add one if you like, because it costs little and gives a clean summary of the site.
  • Do not expect it to substitute for being listed and described on the sites the answers read.
  • First check that the crawlers you care about are not blocked, as in blocking GPTBot.
  • Measure with a fixed list of customer questions before and after, three runs each, so you see any effect for yourself.

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FAQ

Straight answers

Is llms.txt an official standard?
It is a proposal that some sites have adopted. We make no claim about which AI tools read it. Check vendor documentation before relying on it.
Could it hurt?
We know of no reason it would, as long as the file is accurate and does not contradict your site. A wrong summary is worse than none.
What should go in it?
A short plain description of the business, the services, the areas you serve, and links to your key pages. Keep it consistent with what other sites say about you.
What matters more?
In our logs, being described on the sites the tools cite. See why a competitor is named instead of you for how to check that.
Keep reading
Run the free AI visibility checkFree. Four AI engines, no signup.If I block GPTBot, will ChatGPT still recommend me?Training bot versus search bot.Why does ChatGPT recommend my competitor and not me?It names who other sites write about.Does SEO still matter for ChatGPT recommendations?Ranking buys retrieval, not citation.How do I rank in ChatGPT for my business?Named versus cited, and what moves each.AI visibility audit for small businessWhat a good audit checks and what it should cost.Who AI recommends in 2026The original research behind these answers, by industry.
Sources
  1. 1. Who AI recommends in 2026, by industry, Continuum, October 2026: Used for how many businesses the AI tools named, how often two tools agreed, and which kinds of sites the answers cited. Every answer is published as JSON.
  2. 2. OpenAI's crawler documentation, OpenAI: Used for the split between OAI-SearchBot, which surfaces sites in the search results ChatGPT cites, and GPTBot, which OpenAI uses for training.
Does llms.txt help me get recommended by AI? | Continuum