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Original research · October 2, 2026

Who AI recommends for plumbers in Las Vegas, and which sources it cites

We asked Perplexity and Gemini 10 questions a homeowner in Las Vegas would ask, three times each (60 answers, October 2, 2026). Atlas Plumbing was named most: in 9 of 20 question checks. 69 plumbers were named on at least one check. The most-cited site was angi.com, in 35 of 60 answers. ChatGPT was not measured in this edition.

By Matt Turley60 answers681 citations10 questionsPerplexity and GeminiChatGPT not measured

Table 1 · Who gets named

The plumbers AI named

A check is one question on one AI tool, asked three times. A plumber counts on a check when it was named in at least 2 of the three answers. Perplexity and Gemini together make 20 checks.

plumbers in Las Vegas named by majority, October 2026 (top 15 of 69)
#BusinessChecks named (of 20)Perplexity (of 10)Gemini (of 10)Answers naming it (of 60)
1Atlas Plumbing94524
2Pure Plumbing & Air84426
3American Brothers Plumbing Co.61519
4Roto-Rooter Las Vegas63318
5Precision Plumbing51417
6Active Plumbing52315
7Vegas Valley Plumbing52315
8Goettl52314
9Kingdom Plumbing53213
10Hips Plumbing50516
11365 Plumbing40417
12Larkin Plumbing31212
13Ideal Services3216
14Korth Plumbing and Water Treatment30310
15Legacy Heating, Cooling, Plumbing & Electrical3038

Small sample, read it as a snapshot: 10 questions, two AI tools, three runs each, on October 2, 2026. A lead of one or two checks is within the run-to-run noise. This says nothing about the quality of anyone's work, and a plumber missing here was simply not named in most runs of these answers.

Table 2 · By AI tool

Perplexity and Gemini only partly agree

23 of the 69 plumbers named were named by both tools. The rest were named by one tool only.

Each AI tool on the same 10 questions
AI toolAnswersNamed by majorityNamed mostCitations per answer
Perplexity
sonar
3042Atlas Plumbing (4 of 10 questions, 40.0%)14.4
Gemini
gemini-2.5-flash
3050Atlas Plumbing (5 of 10 questions, 50.0%)8.3
ChatGPTNot measured in this edition

Chart · Source types

What the answers read before they name anyone

Every site an answer cited, counted once per answer and sorted by type with the same rules as our September study of AI answer sources.

Both tools681 citations
Perplexity433 citations · 14.4 per answer
Gemini248 citations · 8.3 per answer
Company websites Directories and review sites Best-of lists and comparisons Reddit, forums, social and video News, docs and reference

Table 3 · Top cited sites

The 15 sites cited most

Counted as answers citing the site at least once, out of 60. These are the pages to be on.

angi.comDirectories and review sites35 58.3%
consumeraffairs.comDirectories and review sites35 58.3%
homeadvisor.comDirectories and review sites30 50.0%
reddit.comReddit, forums, social and video30 50.0%
rotorooter.comCompany websites26 43.3%
thumbtack.comDirectories and review sites26 43.3%
yelp.comDirectories and review sites24 40.0%
365plumbingnv.comCompany websites19 31.7%
pureplumbinglv.comCompany websites18 30.0%
expertise.comDirectories and review sites16 26.7%
bbb.orgDirectories and review sites15 25.0%
forbes.comNews, docs and reference15 25.0%
activeplumbinginc.comCompany websites14 23.3%
atlasplumbinglv.comCompany websites14 23.3%
citywideplumbinglv.comCompany websites14 23.3%
Answers citing each site, by AI tool
SiteTypePerplexity (of 30)Gemini (of 30)
angi.comDirectories and review sites1817
consumeraffairs.comDirectories and review sites1817
homeadvisor.comDirectories and review sites1812
reddit.comReddit, forums, social and video1218
rotorooter.comCompany websites215
thumbtack.comDirectories and review sites242
yelp.comDirectories and review sites240
365plumbingnv.comCompany websites316
pureplumbinglv.comCompany websites180
expertise.comDirectories and review sites151
bbb.orgDirectories and review sites150
forbes.comNews, docs and reference150
activeplumbinginc.comCompany websites68
atlasplumbinglv.comCompany websites122
citywideplumbinglv.comCompany websites95

What to do with it

If you run a plumber in Las Vegas

Your customers already ask these AI tools who to call. The answers above are what they get back. The plumbers named are the ones whose names show up on the sites the AI reads: the directories, review sites and best-of lists in Table 3, plus their own websites.

So start with the sites in Table 3. Make sure you are listed on the directories and review sites there, with your name written the same way everywhere. Find out who wrote the best-of lists and whether you belong on them. Then make your own site say plainly what you do, where you work and why people pick you, in the words a homeowner uses.

Do not judge from one answer. The names move from run to run, which is why every check here is three runs and a name only counts when it shows up in most of them.

See your own business

Are you one of the plumbers AI names?

This page covers the whole city. The AI Answer Check runs the same test on your own business: the questions your customers ask, three runs each on ChatGPT, Perplexity and Gemini, whether you are named, who is named instead, and the three fixes worth the most. I read every report before it goes out.

Method

How we measured it

The 10 questions (frozen for this edition)

  1. best plumber in Las Vegas
  2. who is the best plumbing company in Las Vegas
  3. emergency plumber in Las Vegas for a burst pipe, who should I call
  4. top rated plumber in Las Vegas NV
  5. best company for water heater replacement in Las Vegas
  6. best plumber for slab leak repair in Las Vegas
  7. best drain cleaning and sewer line company in Las Vegas
  8. affordable plumber in Las Vegas with good reviews
  9. family owned plumbing company in Las Vegas
  10. recommend an honest plumber in Las Vegas that won't overcharge me

AI tools

  • Perplexity: Perplexity API, sonar model, live web search; cited URLs from the citations field. 30 answers.
  • Gemini: Google Vertex AI, gemini-2.5-flash with Google Search grounding; cited URLs from grounding chunks. 30 answers.
  • ChatGPT: Not measured in this edition: our OpenAI API credit was at $0 when the answers were collected, so no ChatGPT number is shown or estimated.

These are the APIs, not the consumer apps. Nobody was signed in and there was no system prompt: the question was the whole input. Each question went to each tool three times on October 2, 2026.

Who counts as named

A list of the businesses the answers recommend was built first by reading every answer. Then each answer was checked for each name in its text, with links and citation chips removed, so a cited link alone never counts. Spelling variants count as one name: curly or straight apostrophes, hyphen variants, and “&” or “and”. A name counts on a question and tool when it appears in at least 2 of the three runs. Directories, review sites and platforms are never ranked.

Sources

A citation is a URL the API itself returns as a source (Perplexity's citations list, Gemini's grounding sources resolved from Google's redirect links). Each site counts once per answer. Source types come from a written rulebook, not a person reading every page, so some pages land in the wrong group, mostly between company sites, blogs and lists.

Data

Every run, with its timestamp, tool, model, question, full answer text and citations, is in the JSON file for this page (60 of 60 answers stored in full). Questions with ChatGPT, and more cities, come in the next edition. Part of the Who AI recommends, 2026 series, with electrical work in Dallas, HVAC in Dallas, HVAC in Houston, HVAC in Las Vegas, HVAC in Phoenix, plumbing in Dallas, plumbing in Houston, plumbing in Phoenix, roofing in Dallas and AI chatbots for websites.