← All industries

Original research · October 2, 2026

Who AI recommends for plumbers in Phoenix, and which sources it cites

We asked Perplexity and Gemini 10 questions a homeowner in Phoenix would ask, three times each (60 answers, October 2, 2026). Roto-Rooter was named most: in 9 of 20 question checks. 70 plumbers were named on at least one check. The most-cited site was angi.com, in 45 of 60 answers. ChatGPT was not measured in this edition.

By Matt Turley60 answers660 citations10 questionsPerplexity and GeminiChatGPT not measured

Table 1 · Who gets named

The plumbers AI named

A check is one question on one AI tool, asked three times. A plumber counts on a check when it was named in at least 2 of the three answers. Perplexity and Gemini together make 20 checks.

plumbers in Phoenix named by majority, October 2026 (top 15 of 70)
#BusinessChecks named (of 20)Perplexity (of 10)Gemini (of 10)Answers naming it (of 60)
1Roto-Rooter95429
2Parker & Sons87126
3George Brazil Plumbing & Electrical71620
4Goettl63317
5Robins Plumbing51415
6Wyman Plumbing & Mechanical LLC51414
7Benjamin Franklin The Punctual Plumber50511
8Apache Plumbing Services41311
9Do It Right Plumbing, Inc.40414
10Mr. Rooter Plumbing44014
11Local Plumbing LLC40412
12Cobra Rooter & Plumbing Service40411
13Simply Better Plumbing and Drain, Inc.40411
14Custom Plumbing of Arizona, LLC40410
15ASAP Plumbing31210

Small sample, read it as a snapshot: 10 questions, two AI tools, three runs each, on October 2, 2026. A lead of one or two checks is within the run-to-run noise. This says nothing about the quality of anyone's work, and a plumber missing here was simply not named in most runs of these answers.

Table 2 · By AI tool

Perplexity and Gemini only partly agree

13 of the 70 plumbers named were named by both tools. The rest were named by one tool only.

Each AI tool on the same 10 questions
AI toolAnswersNamed by majorityNamed mostCitations per answer
Perplexity
sonar
3028Parker & Sons (7 of 10 questions, 70.0%)14.3
Gemini
gemini-2.5-flash
3055George Brazil Plumbing & Electrical (6 of 10 questions, 60.0%)7.7
ChatGPTNot measured in this edition

Chart · Source types

What the answers read before they name anyone

Every site an answer cited, counted once per answer and sorted by type with the same rules as our September study of AI answer sources.

Both tools660 citations
Perplexity428 citations · 14.3 per answer
Gemini232 citations · 7.7 per answer
Company websites Directories and review sites Best-of lists and comparisons Reddit, forums, social and video News, docs and reference

Table 3 · Top cited sites

The 15 sites cited most

Counted as answers citing the site at least once, out of 60. These are the pages to be on.

angi.comDirectories and review sites45 75.0%
rotorooter.comBest-of lists and comparisons40 66.7%
consumeraffairs.comDirectories and review sites30 50.0%
parkerandsons.comCompany websites29 48.3%
thumbtack.comDirectories and review sites29 48.3%
forbes.comNews, docs and reference27 45.0%
mrrooter.comCompany websites27 45.0%
goettl.comCompany websites24 40.0%
homeadvisor.comDirectories and review sites22 36.7%
bbb.orgDirectories and review sites15 25.0%
expertise.comDirectories and review sites15 25.0%
local.yahoo.comBest-of lists and comparisons15 25.0%
reddit.comReddit, forums, social and video15 25.0%
georgebrazilplumbingelectrical.comCompany websites13 21.7%
yelp.comDirectories and review sites12 20.0%
Answers citing each site, by AI tool
SiteTypePerplexity (of 30)Gemini (of 30)
angi.comDirectories and review sites2421
rotorooter.comBest-of lists and comparisons2713
consumeraffairs.comDirectories and review sites1812
parkerandsons.comCompany websites245
thumbtack.comDirectories and review sites272
forbes.comNews, docs and reference1611
mrrooter.comCompany websites270
goettl.comCompany websites159
homeadvisor.comDirectories and review sites1210
bbb.orgDirectories and review sites150
expertise.comDirectories and review sites150
local.yahoo.comBest-of lists and comparisons150
reddit.comReddit, forums, social and video87
georgebrazilplumbingelectrical.comCompany websites310
yelp.comDirectories and review sites120

What to do with it

If you run a plumber in Phoenix

Your customers already ask these AI tools who to call. The answers above are what they get back. The plumbers named are the ones whose names show up on the sites the AI reads: the directories, review sites and best-of lists in Table 3, plus their own websites.

So start with the sites in Table 3. Make sure you are listed on the directories and review sites there, with your name written the same way everywhere. Find out who wrote the best-of lists and whether you belong on them. Then make your own site say plainly what you do, where you work and why people pick you, in the words a homeowner uses.

Do not judge from one answer. The names move from run to run, which is why every check here is three runs and a name only counts when it shows up in most of them.

See your own business

Are you one of the plumbers AI names?

This page covers the whole city. The AI Answer Check runs the same test on your own business: the questions your customers ask, three runs each on ChatGPT, Perplexity and Gemini, whether you are named, who is named instead, and the three fixes worth the most. I read every report before it goes out.

Method

How we measured it

The 10 questions (frozen for this edition)

  1. best plumber in Phoenix
  2. who is the best plumbing company in Phoenix
  3. emergency plumber in Phoenix for a burst pipe, who should I call
  4. top rated plumber in Phoenix AZ
  5. best company for water heater replacement in Phoenix
  6. best plumber for slab leak repair in Phoenix
  7. best drain cleaning and sewer line company in Phoenix
  8. affordable plumber in Phoenix with good reviews
  9. family owned plumbing company in Phoenix
  10. recommend an honest plumber in Phoenix that won't overcharge me

AI tools

  • Perplexity: Perplexity API, sonar model, live web search; cited URLs from the citations field. 30 answers.
  • Gemini: Google Vertex AI, gemini-2.5-flash with Google Search grounding; cited URLs from grounding chunks. 30 answers.
  • ChatGPT: Not measured in this edition: our OpenAI API credit was at $0 when the answers were collected, so no ChatGPT number is shown or estimated.

These are the APIs, not the consumer apps. Nobody was signed in and there was no system prompt: the question was the whole input. Each question went to each tool three times on October 2, 2026.

Who counts as named

A list of the businesses the answers recommend was built first by reading every answer. Then each answer was checked for each name in its text, with links and citation chips removed, so a cited link alone never counts. Spelling variants count as one name: curly or straight apostrophes, hyphen variants, and “&” or “and”. A name counts on a question and tool when it appears in at least 2 of the three runs. Directories, review sites and platforms are never ranked.

Sources

A citation is a URL the API itself returns as a source (Perplexity's citations list, Gemini's grounding sources resolved from Google's redirect links). Each site counts once per answer. Source types come from a written rulebook, not a person reading every page, so some pages land in the wrong group, mostly between company sites, blogs and lists.

Data

Every run, with its timestamp, tool, model, question, full answer text and citations, is in the JSON file for this page (60 of 60 answers stored in full). Questions with ChatGPT, and more cities, come in the next edition. Part of the Who AI recommends, 2026 series, with electrical work in Dallas, HVAC in Dallas, HVAC in Houston, HVAC in Las Vegas, HVAC in Phoenix, plumbing in Dallas, plumbing in Houston, plumbing in Las Vegas, roofing in Dallas and AI chatbots for websites.